The website and CRM your funeral home deserves.
We design, build, and renovate funeral home websites, backed by a CRM that runs everything behind them. Two things, done exceptionally, so you can stay present for the families in your care.
Funeral home websites built or renovated
Staff time given back every week
Real human support, any hour a family calls
Two things. Done exceptionally.
We go deep on the two things that carry your funeral home every day: the website families see, and the CRM your team lives in.
Websites, built & renovated
Custom sites, designed from scratch or renovated from what you have. Fast, beautiful, and warm enough for the hardest day a family will face.
- Obituaries, guestbooks & online booking built in
- Fast on every phone a family uses
- Secure hosting, SSL & backups handled
The Ash Flora CRM
Every case, family, task, and document in one calm place, from first call to aftercare. Your whole team sees the same truth.
- Pipeline from arrangement to aftercare
- Online bookings, e-signatures & payments
- Connected to your website automatically
Hours back, every week.
AI woven into your website and CRM. It drafts, restores, and organizes so your people can spend their time with families.
Obituary Assistant
A warm, dignified draft from one intake form, ready in under a minute.
Photo Restoration & Enhancement
Faded or damaged photos gently brought back to life for the memorial.
Tribute Video Templates
A family's photos become a moving tribute in minutes, not an afternoon.
Smart Intake
Service details and family info land in the right CRM fields. No retyping.
See what Ash Flora gives back to you.
Adjust the inputs to estimate the hours your team could reclaim each year.
Roughly 37 full work-weeks back for families, follow-ups, and rest.
Get my custom estimate Illustrative estimate based on industry averages. Results vary by home.From first call to launch, gently handled.
We listen first
A real conversation about your funeral home and what your current setup is costing you. No pressure, no scripts.
We build or renovate
Your website designed, your CRM configured, your data migrated. By us, not by you. Nothing goes dark.
We stay with you
Launch is the start, not the end. Real humans answer when you call, and the platform keeps improving.
Trusted by people who've seen it all.
"We'd been burned twice by big platforms that promised everything. Ash Flora did the two things we actually needed, better than anyone."
"The new website looks like us, warm and not corporate. And with the CRM, a family never has to repeat their story twice. That matters."
See it working for your funeral home.
A free 30-minute call with a real person. No contracts, no pressure.
Websites that carry your name well.
Built from a blank page or renovated from what you have. Fast, beautiful, and deeply human, serving families at 2 AM as gracefully as at 2 PM.
Drag to see what a renovation really means.
This is Heritage Memorial, a real demo we built. Click the preview to explore it.
Built in. Not bolted on.
Custom design, truly yours
Not a template with your logo dropped in. We study your funeral home, your community, and your voice, then build a site that feels like your front door.
Online booking, day or night
Loss doesn't keep business hours. Families and pre-need inquiries can request a consultation the moment they land on your site, straight into your CRM calendar, so no one is met with a voicemail.
AI concierge chatbot
A warm, knowledgeable assistant on your site around the clock. It answers questions, captures inquiries, books consultations, and routes urgent calls to your team. No family leaves without a next step.
Secure hosting, handled
SSL, daily backups, security headers, and monitoring, managed by us so it never lands on your desk.
Obituaries & guestbooks
Beautiful memorial pages with moderated guestbooks, so grieving families only see kindness.
Found where families search
Clean structure, local SEO, and accessibility baked in, so your community finds you first.
One place for every case.
From the first call to the last aftercare check-in: bookings, signatures, payments, and every detail in one quiet system built for funeral homes.
Pre-Need Lead Capture Last 6 months
Workflow
Sample workflow, mapped to your actual firm during setup
Every case, at a glance.
Your whole caseload on one board, visible to your whole team from any device.
First Call 2
Intake open
Awaiting docs
Arrangement 3
Obituary drafted
Contract e-signed
Follow up Fri
Service 1
Paid online
Aftercare 2
Responded
Survey due
Built around your day.
Online booking
Families and pre-need clients book appointments from your website, straight into your team's calendar.
E-signatures
Contracts and authorizations signed digitally from any device. No printing, no chasing signatures.
Online payments
Collect deposits and balances securely online, tracked against the case automatically.
Families & contacts
Every family's story in one record. No one ever has to repeat themselves.
Tasks that assign themselves
Each case type carries its own checklist. Permits, notices, vehicles: assigned, dated, never forgotten.
Documents, together
Contracts, permits, and photos attached to their case, searchable in seconds.
Reporting without spreadsheets
Case volume, revenue, and aftercare outcomes. Clear answers, no exports.
Connected to your website
A service scheduled in the CRM appears on the website instantly. One system, one truth.
Private by design
Role-based access, encryption, and full audit trails. Families trust you; we keep it that way.
AI tools that make a family's hardest day easier.
They draft, restore, and organize in the background. Your people always review, always decide, and always get the credit.
Obituary Assistant
One intake form becomes a warm, dignified draft in your home's own voice, translated when a family needs it. Edit, approve, publish in under a minute.
Photo Restoration & Enhancement
Often the only photo a family has is creased or faded. We repair the damage, sharpen the detail, and gently colorize it into a portrait worthy of the service.
Tribute Video Templates
Families hand you photos; you hand them a film. Elegant templates with licensed music, ready for the chapel screen and the memorial page in minutes.
Smart Intake
Point it at any intake document, handwritten or scanned, and watch the details land in the right CRM fields. No retyping, no transcription errors.
Assistive, never automatic.
Nothing the AI produces reaches a family without a human's approval. In this work, judgment is everything.
Technology with a bedside manner.
Funeral directors were being sold software built for everyone except them. We decided to build for them alone.
Built alongside directors, never at them.
We kept meeting funeral directors who carry their communities through the worst days of their lives, then go home to fight software built for sales teams and call centers.
So we focused on the two tools a funeral home lives in every day: the website families see, and the CRM the team works from. No bloat, no ten-product suite. Just those two, done with care.
Everything we build is shaped by the same question a good director asks: does this make the hardest day a little easier for the family in front of us?
Software for this work should feel like the best directors do: calm, present, and quietly capable.
Three things we won't compromise.
Depth over breadth
We do two things and do them better than platforms juggling ten. Focus is a feature.
Warmth is not weakness
Software for grief-adjacent work should feel like the best directors do: calm, competent, kind.
Earn trust, never assume it
No lock-in contracts, no hostage data, no surprise fees. Leaving is easy. That keeps us honest.
We'd love to learn about your funeral home.
A free 30-minute call with a real person. No contracts, no pressure.
Not sure what a demo involves? Here is exactly what happens.
A free 30-minute call to find your leaks.
We look at how calls, arrangements, preneed inquiries, authorizations, and aftercare move through your funeral home today, then show where families or follow-ups are slipping.
- You talk, we listen. Tell us how first calls, arrangements, and preneed follow-ups happen now.
- We show you the system. See how the family file, reminders, website inquiries, and documents would work for your staff.
- You get a clear next step. You leave knowing what's leaking time or revenue, and what it would take to fix.
See a real site we built and launched.
Before your call, explore Heritage Memorial, a live demo site. This is the kind of warm, fast, family-first website your home could have.
- Built to guide grieving families, not just list services
- Online booking and inquiries wired into the CRM
- Fast, mobile-first, and available around the clock